Locks and Security News: your weekly locks and security industry newsletter
24th April 2024 Issue no. 702

Your industry news - first

We strongly recommend viewing Locks and Security News full size in your web browser. Click our masthead above to visit our website version.

Locksmith sues Google over alleged 'click fraud'

Seattle-based 123 Lock & Key says in its court papers that when it began advertising on a 'pay per click' scheme with Google it received around 15 clicks throughs a day, with around 8 out of 10 being followed up by a phone call.

This level of activity remained stable for a period of months, then shot up to between 100 to 150 click throughs a day, often, it is claimed, with a flurry of clicks within a single minute.

"These clicks never converted into phone calls," says the company. As a result the company ceased advertising on Google.

A Google spokesperson said the company has "devoted significant resources to protect advertisers from invalid clicks."

30th June 2010