Locks and Security News: your weekly locks and security industry newsletter
17th April 2024 Issue no. 701
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Yale's one-stop-shop locksmith solution on show at MLA Expo
Yale will be showcasing its latest range of services together with a selection of digital and mechanical security devices at MLA Expo.
Visitors to stand 70 will be able to find out more about Yale's dedicated services to Yale Locksmiths and those who choose to register their interest can take advantage of special online opportunities, including the popular 'Find an Expert' consumer facility.
Find an Expert was launched with the new-look Yale website to direct local potential customers from all across the UK to their nearest locksmith stocking Yale products. Following a stringent application process, 122 locksmiths are already registered.
Alongside Find an Expert, Yale will also be demonstrating its Retail Consultancy Service, with a mock up window display on show, to demonstrate how locksmiths can begin to create environments that become well known and attractive to customers.
Alongside the new services, products on show will include Yale's newest range of anti-snap cylinders, specifically designed to combat the most recent trend in cylinder attack. This will be in a dedicated PVC-U security area, which will include Yale's complete range of mechanical solutions.
Yale will also be presenting it's very latest digital offerings to locksmiths, including the innovative Digital Door Lock and the new SmartHome Alarm (pictured below), which requires professional skill to install and programme correctly, to ensure homes are safe and secure.
In addition, there will be some exclusive show offers and deals available to locksmiths directly on the stand.
Says Catherine Brock, Category Marketing Manager at Yale UK: "Yale has listened to its customers and provided a range of products which require specialist skill to install and maintain, so that our locksmiths can continue to offer homeowners that extra level of security and peace of mind.
"But we are very aware that it is not just innovative products that will achieve the needs of our customers, but also services to encourage consumer upselling, cross selling and repeat business. And this is exactly why we launched the Retail Consultancy Service and Find an Expert.
"MLA Expo is an ideal place for us to show that we now have the opportunities in place to offer our locksmiths, quite literally a 'one stop shop,' total security product and service solution. In turn locksmiths can use the power of the Yale brand, already known to consumers as the world's favourite lock company to boost sales."
For further information on Yale and the full range of security solutions available, visit stand 70 at the MLA Expo from 9th to 11th September 2011, or contact Catherine Brock on email: [email protected]
27th July 2011