Locks and Security News: your weekly locks and security industry newsletter
24th April 2024 Issue no. 702

Your industry news - first

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Comment:

Last week we mentioned two companies in this industry who were among the very few who were doing marketing promotion around Euro 2012. We're delighted to report that the Euro Access ad (see below) had an incredible 674 downloads of its promotional leaflet the same day that LASN was broadcast!

That's an amazing result from a single appearance of an ad and we're delighted that the investment in taking the time to do something like this is paying off so handsomely for the company. We're not expecting everyone to now rush off and place an ad with us (although that would be nice) but it underscores the fact that good marketing ideas do work. And if you can't think of anything original, what about adapting an idea that's been used elsewhere?

The big news this week is the launch of the Golden Key Award sponsored by Lockdecoders. More details below.

Fatalities involving securty guards have made international headlines this week. Closer to home, we hear that security guards will begin to patrol city streets. We're not sure that private police forces are a good idea, but if the real police are too busy ticking boxes to come out themselves, then they only have themselves to blame.

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20th June 2012