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PSIM Pioneers ISM announce strategic OEM partnership with Indian Defence Company OIS Advanced Technology

Global brand ISM, a leading designer and manufacturer of security management software has signed a strategic OEM agreement with defence and homeland security company OIS Advanced Technology Pvt Ltd (OIS-AT).

With immediate effect, OIS-AT will be reselling and incorporating Genesys2 within its suite of products, using its own brand name throughout India.

Speaking from ISM's UK headquarters before heading to India, Stephen Smith, Sales and Marketing Director said: "This mutually beneficial and powerful partnership gives us a real opportunity to penetrate the Indian electronic security market and to establish Genesys2 as a market leader which it already is in several countries. The market in India is an exciting one not least because it has already embraced the concept of integrated security solutions - created by integrating multiple security sub-systems, including network video, access control, intruder alarms, video analytics and fire. ISM has been designing and manufacturing fully integrated solutions for decades. Our knowledge and expertise in this area is fuelled by our huge investment in R&D; material facts that resonated with OIS-AT. Because they're a market leader in India there's limitless scope for progress and for dominating the market; two respected brands collaborating in order to achieve something quite spectacular. It's an awesome proposition!"

ISM specialises in the design, development and manufacture of graphical security control room management software and intercom systems with VoIP. Genesys2 software facilitates the integration of many types and makes of third-party equipment, including CCTV matrix and digital video recorders, access control systems, fire alarms, intruder alarms, audio matrix, intercoms, public address and paging systems - all from one holistic security management system. Genesys2 is a true PSIM system -powerful and flexible, featuring ISM's revolutionary patented automatic failover - Migrating 3+ technology.

OIS-AT is an OEM with many advanced technology products and services, primarily within the Defence, Homeland Security and Civil Aviation markets. It focuses on the manufacturing, R&D, system integration, marketing, sales and service of these technologies. OIS-AT's Strategic Partnering Programme for OEMs enables it to work closely on immediate and long-term technology product and service-based requirements.

Smith concluded: "The statistics stack up too. The Indian electronic security market is largely import-based and dominated by video surveillance. It's growing at an annual rate of 25% and is estimated to be worth around US$450 million. Compelling reasons if any more were needed why India is ready and waiting for our products."

19th February 2014