Locks and Security News: your weekly locks and security industry newsletter
22nd March 2023 Issue no. 648
Your industry news - first
We strongly recommend viewing Locks and Security News full size in your web browser. Click our masthead above to visit our website version.
We have Mail: Google locksmiths' story
Thanks for covering The New York Times' locksmith story. I helped the reporter with some of the research for that article but in the end the article was cut down quite a bit for length. I just want to share some of my insight.
You quote "Google's local results algorithm has not fixed the fake listing problem", but in fact they are and things are indeed changing. Two specifically:
1) Google's investment in Thumbtack and HomeAdvisor means their vetted locksmiths are getting integrating into search results
2) Home Service Ads
I wrote more about this in detail here: http://www.cogney.com.hk/blog/locksmith-spam/
Would it be possible to point to my supplement in your post so readers get a fuller picture?
Head of Search & Analytics
10th February 2016