Locks and Security News: your weekly locks and security industry newsletter
24th April 2024 Issue no. 702

Your industry news - first

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Master Lock Launches Facebook Game to 'Unlock a Cure' for Breast Cancer

With more than 141 million casual gamers on Facebook, Master Lock is tapping into the power of the popular social network to challenge consumers to game for the greater good. Master Lock is launching a free game on www.Facebook.com that will generate donations for The Breast Cancer Research Foundation (BCRF) according to the level of fan participation. Master Lock will also challenge players to make a matching donation in the hopes of finding a cure and expanding the number of breast cancer survivors. In addition, the company is introducing new pink locking products to raise awareness for the cause and to help 'unlock a cure.'

"Breast cancer can and does strike anyone - young, old, male, female - and we are committed to playing our part in finding a cure," said Rebecca Smith, vice president, marketing, for Master Lock. "This year, we're challenging our Facebook fans to play their part, literally, in raising awareness and funding research so that we can celebrate many more survivors next June."

Giving through Gaming

Visitors to the Master Lock Facebook page will be challenged to mimic a directional combination on a virtual 1500iD Speed DialSet-Your-Own Combination Lock. The Speed Dial is the first lock to open on up-down-left-right movements, instead of the traditional rotary dial. Much like the well-known game Simon, in which players must remember a progressive sequence of actions or instructions, players of the Master Lock Facebook game must remember a progressive sequence of directional movements. A leader board will rank the top overall gamers, and players can also choose to see a leader board of just their Facebook friends who are playing the game to spur friendly competition.

You play. We give.

Master Lock will donate $0.01 per corresponding level achieved, up to a maximum of $25,000, to BCRF in 2011. To make an even bigger impact toward 'unlocking a cure' for breast cancer, Master Lock will also challenge players to make their own donations via a simple link on the game page. Employee testimonials and conversation on the Master Lock Facebook page will spur additional dialogue and awareness of breast cancer research and prevention. BCRF is dedicated to preventing breast cancer and finding a cure in our lifetime by funding clinical and translational research worldwide.

Pink Security Products

Master Lock is expanding its lineup of pink security products this year with new breast cancer awareness designs for the popular 1500iDPNK Speed Dial and 1590DPNK Precision Dial Set-Your-Own Combination Lock -- both ideal for school, gym or work lockers. Also new this year are the AD101DPNK Pepper Spray and the 5900DPNK Safe Space products.

The directional Speed Dial is available in a white design with pink accents and a pink awareness ribbon, the universal symbol of breast health awareness. 

The Precision Dial offers a resettable combination solution for users more comfortable with a traditional rotary dial and comes with an enclosed reset tool so users never have to worry about forgetting their combination again. It retails for $7.99 and is available in pink or white with pink accents and a pink ribbon. The Pepper Spray retails for $7.49 and comes in a pink key chain design for easy storing and immediate access against attackers. A lightweight and portable personal storage solution, the SafeSpace retails for $19.99 and is an ideal solution when protecting valuables on campus, in the office or while travelling.

Master Lock offers a wide variety of additional pink products for home, gym, bike, luggage, school and travel security, all emblazoned with the pink awareness ribbon. Products include keyed padlocks, numerical and password combination locks, TSA-approved luggage locks, backpack locks and cable locks. 

To view the entire pink product line, visit www.masterlock.com

To play the Master Lock game on Facebook, visit www.Facebook.com/MasterLock

8th June 2011