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17th April 2024 Issue no. 701

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UAP launch retail range with the six factor

Brought to you by decorative door hardware and security experts UAP Limited, MAX6MUM SECURITY is a brand new range of security products aimed at the retail market.

Consisting of UAP's most popular and innovative products, the UAP+ Zero Lift Cylinder and the UAP Cylinder Gauge are the first of the products to be released in the range which started hitting the shelves of Trade Counters and Independent DIY Stores across the UK last month.

This is the first time UAP have ventured into the retail market and Managing Director, David Jennings explains why: "For many years now I've not been able to grasp why consumers have been unable to get hold of high quality door security products at an affordable price.

"At UAP, we're not only confident in our products, but we're committed to ridding the market of products that do not live up to expectations, especially now the Lock Snapping issue has been made public. To do this we decided to establish the UAP+ Zero Lift Cylinder's position in the market place by supporting the product in the consumer arena."

With years of development behind each product in the range, and several months of design work on the brand and packaging, MAX6MUM SECURITY is designed to be consumer friendly, visually eye catching and guaranteed to make maximum impact upon consumers. The additional sales and marketing support UAP provide will also ensure you don't miss out on a single sales opportunity.

David continues, "MAX6MUM SECURITY sets itself apart from other hardware and security retail ranges as every product is high quality, fit for purpose and available at a very low cost - meaning huge profit potential for stockists, but also affordable security for consumers."

Throughout 2012, the range will be supported by a £500,000 marketing campaign - consisting of national radio adverts broadcasted to an average weekly audience of 3.5 million adults, a consumer orientated website, high impact packaging and effective in store marketing material - which will not only raise awareness of MAX6MUM SECURITY, but create impulse purchases at the point of sale.

According to research, almost 30% of shoppers will make an impulsive purchase they didn't intend to make before walking into a store and 75% of shoppers who pick up a product will buy it.

To make sure consumers are drawn to MAX6MUM SECURITY from the moment they set foot near your store and are encouraged to explore, pick up and eventually purchase MAX6MUM SECURITY products, UAP will provide stockists with store window and vehicle stickers, hanging advertisement boards, informative leaflets and branded counter top leaflet dispensers. Stockists will also receive free listing on www.UpgradeMyLocks.com

During the course of 2012, UAP will be adding more products to the range including; Door Chains, Internal Rack Bolts, 6 Lever Mortice Locks, Anti-Vandal Letterplates and Letterplate Restrictor Shrouds.

MAX6MUM SECURITY is available now. For more information or to place an order please contact UAP on

Tel: +44 (0) 161 796 7268 / Email: [email protected]

23rd May 2012