Locks and Security News: your weekly locks and security industry newsletter
17th April 2024 Issue no. 701
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Marketing guidance - organisations warned 'don't become the next nuisance caller'
This month saw the publication of new guidance for direct marketers explaining their legal requirements under the DPA and PECR. The guidance covers the circumstances in which organisations are able to carry out marketing over the phone, by text, by email, by post or by fax.
The number of complaints made to the Telephone Preference Service (TPS) by people who've received a cold call despite being registered with the service shows how many organisations are being seen as responsible. Nearly 3,000 different organisations were the subject of a complaint because of calls they made between January and August alone. Eighty per cent of the companies received fewer than ten complaints during these eight months.
"We believe one of the stories behind those stats is that businesses contacting customers don't always get it right, in terms of complying with the rules on marketing. That's prompting complaints and costing the business a wealth of consumer trust.
"We appreciate the law in this area can seem complicated and difficult to navigate, and hope our guidance will help. We're also publishing a blog on our website, which pulls together our top tips for organisations marketing by phone or text.
"{We have also published a helpful checklist that sits alongside the main guidance document and will help organisations follow good practice and stay the right side of the law."
23rd October 2013