Locks and Security News: your weekly locks and security industry newsletter
14th April 2021 Issue no. 553
Your industry news - first
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Yale runs 'Trusted Faces' competition at Locksmiths' Exhibition
If yours is a face that customers can trust Yale is giving you the chance to star in one of its ads... and win a Samsung Galaxy tablet!
The company is calling all locksmiths to take part in its 'Trusted Faces' competition, which launches at the Locksmith Exhibition (8-9 March, East Midlands Conference Centre) and offers entrants the chance to star in a Yale advert as part of its wider 'In Yale We Trust' campaign.
To take part, locksmiths will be invited to have their photo taken at the exhibition, and if you're picked as one of the faces of Yale you could also be rewarded with a state-of-the-art Samsung Galaxy tablet.
On top of this Yale will be showcasing a series of exciting new marketing campaigns, alongside an array of its latest innovative security products.
This year, demand for Yale products will be greater than ever thanks to investment in a strong consumer-facing campaign designed to further raise the profile of the Yale brand among homeowners.
With many people preferring to use trusted professionals to install security products in their homes, this presents a significant opportunity for skilled locksmiths to work closely with Yale to grow their businesses in 2014.
As well as learning more about the marketing campaigns planned for 2014, visitors to the stand can also discover more about the range of security solutions available from Yale, including digital door locks, TS007 cylinders and handles and the range of Doormaster(tm) replacement multipoint locks.
Lauren Ashfield, Trade Marketer for Yale UK, said: "We believe that, when customers are faced with a wide range of confusing choices, they will choose the products and brands they recognize and trust. That's why we're putting trust at the heart of our relationship with locksmiths. As the recognised experts, we trust locksmiths to install our products to the highest standards and now we want to make a real locksmith the star of our next advert.
"We aim to generate greater demand for locksmiths in 2014 with three strong consumer-friendly campaigns to help raise awareness of the importance of home security. Alongside these will run three trade-facing campaigns designed to equip security professionals with the tools they need to maximise opportunities from this lucrative sector. The Locksmiths' Exhibition provides us with the perfect platform to update our customers on these exciting initiatives, and we look forward to seeing them at the show."
To find out more about the competition see @YaleTradeUK on Facebook and Twitter, or visit stand A2 at the East Midlands Conference Centre between 8-9 March 2014 for your chance to take part.
5th February 2014