28th October 2020 Issue no. 531
Your industry news - first
Locksmiths urged to back National Home Security Month
National Home Security Month is back, and is set to be bigger and better than ever, helping to drive demand for security products and locksmith services throughout autumn and winter.
Now in its second year, the Yale supported initiative is designed to create awareness around home security across the UK. It will run throughout October, featuring a series of hints and tips to highlight the ways consumers can keep their homes, families and possessions safe during the dark nights.
The campaign will feature four weekly themes, each focusing on a different aspect of home security, and is designed to provide support for locksmiths by creating demand from consumers based on advice given via a dedicated microsite, social media and marketing activities.
Throughout the month, consumers will learn how to ensure their door and window security meets required standards, how to protect their valuables - both in and outside the home, and what the future holds for home security, including the evolution of the 'Smart Home' and a look at some of the latest security gadgets.
David Herbert, Head of Marketing for Yale, said: "Statistically, domestic burglaries increase by around 20% during the darker months, making it a peak time for the home security market. National Home Security Month is designed to help locksmiths take advantage of this, highlighting the importance of keeping properties and valuables safe to help drive consumer demand.
"National Home Security Month 2013 was a huge success, attracting backing from 36 supporters including major DIY retailers, charities and industry bodies. We're looking forward to working with locksmiths again this year to make National Home Security Month bigger and better than ever."
16th July 2014